Brian Morris serves as President of the Purposeful Giving Alliance, where he provides strategic leadership and vision to guide the organization’s mission of supporting families and communities in need across Arizona. As a dedicated business owner and community advocate, Brian brings both entrepreneurial insight and a deep sense of purpose to his role. His focus on collaboration, accountability, and long-term impact has helped the Alliance expand its outreach and strengthen its ability to serve more people year after year.
Known locally as “The Ugly Pool Guy,” founder of We Fix Ugly Pools.
A Peoria business owner known as “The Ugly Pool Guy,” founder of We Fix Ugly Pools, Brian was one of three local business owners who ran Hurricane Harvey relief from Arizona in 2017. That December he co-founded the “Holiday Squad,” which held Peoria’s first A Day of Giving.
Role
President and Co-Founder, Purposeful Giving Alliance (501(c)(3), EIN 33-3306350).
Since 2003
Support for law enforcement families, beginning with a hot dog cart at a Phoenix Law Enforcement Association fundraiser for a fallen officer, and organizing the Mesa Police Department’s family days for more than ten years.
Hurricane Harvey
ABC15 quoted Brian “from the charity We Support Texas” in September 2017.
In his words
“This event is about more than giving—it’s about dignity, trust, and reminding families they are not alone.”
“Seeing the kids light up with smiles, shopping for toys with an Elf, jumping in bounce houses, and feeling celebrated—that’s what drives us all year long.”
“This is life-altering. … It’s about bringing hope to families that might not otherwise have some hope for the holidays.”
“Our sponsors are community-based, so it’s people who donate from the community to the community, for the community.”
